Pan-Rajasthan Cooler Survey for Coca-Cola
3,700+ Coolers | 33 Districts | 45 Days | 35% Data Correction
Client
Coca-Cola India
Service
Physical Survey & Market Research
Coverage
33 Districts of Rajasthan
Data Correction
35% Legacy Data Corrected
Verifying 3,700+ Coolers Across Remote Rajasthan
Coca-Cola needed to verify the actual status and location of 3,700+ soft-drink coolers deployed with retailers across all 33 districts of Rajasthan.
The challenge extended beyond major cities to small towns, villages and remote border locations, requiring reliable on-ground execution within a tight pre-summer deadline.
What Coca-Cola Required
The objective was to create an accurate, ground-verified database of Coca-Cola coolers before the peak summer sales season.
Ex-Defence Field Force + Technology-Led Execution
Brisk Olive deployed trained ex-defence surveyors across Rajasthan to execute the survey with disciplined, standardized field processes.
Planning
Project planning and field-force deployment across 33 districts.
Pilot Survey
Pilot execution to validate the survey methodology and reporting parameters.
Mobile App Deployment
Digital survey forms enabled structured data collection, geo-tagging and photographic evidence.
Field Survey
Teams physically verified coolers and interacted with retailers across urban and remote locations.
Data Compilation
Collected field data was consolidated and validated.
Audit & Analysis
Test audits, data validation and analytics were conducted to identify discrepancies.
Final Reporting
A comprehensive report was submitted to the client ahead of the required deadline.
Technology Stack Deployed
Android Mobile App
Field data collection
GIS Web App
Survey tracking & geographic monitoring
Power BI
Data modelling & analytics
MS Project
Project management
Digital Survey Forms
Standardized field reporting
Outcomes Delivered for Coca-Cola
35%
Data Correction
The physical verification identified significant discrepancies in the legacy database, resulting in a 35% correction to previously available data.
3,700+
Coolers Verified
Physical verification was conducted across 33 districts of Rajasthan, including remote locations.
45 Days
Execution
The extensive field operation was completed within the required timeframe.
Early Market Intelligence
The final report was delivered before the start of the busy summer sales season, giving Coca-Cola timely and actionable market intelligence.
Better Decision-Making
Validated field data enabled the client to better understand cooler status, retailer information and sales-related trends and take corrective action.
At a Glance
Disciplined People. Nationwide Execution. Trusted Results.
Brisk Olive combines a reliable ex-defence field force, technology-enabled data collection and structured project management to execute complex, time-sensitive operations at scale.
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